Back to Directory
American Profit Consulting

American Profit Consulting

Reviews Summary

The reviews consistently highlight exceptional service, professionalism, and reliability. Customers praise the team for exceeding expectations, providing timely and honest assistance, and securing funding when others couldn’t. Many emphasize the personal touch, trustworthiness, and dedication of the staff, particularly noting their ability to deliver results efficiently. The overall sentiment is overwhelmingly positive, with strong recommendations for business funding and financial guidance.

About This Listing

Business Consulting
Financial Statements
Payroll
CFO Services
Tax Preparation
Tax Planning
IRS Representation
Sales Tax Compliance
Entity Structuring
Budgeting
Forecasting
Financial Advisory
Virtual CFO
Outsourced Accounting
Project-Based Engagements
Subscription Pricing
Small Businesses
Mid-size Businesses
Startups
Restaurants
Hospitality
Professional Services
Manufacturing
Technology
QuickBooks
Xero
GAAP Compliance
Internal Controls
Risk Management
State-Specific Experience
Multi-state Experience
Local Tax Credits
Nexus Determination
Remote Services
Bilingual Services
Years of Practice
CPA License

Who Can Work with a CPA?

Individuals seeking tax prep, retirement planning, or financial advice
Small business owners needing bookkeeping, payroll, or tax compliance
Freelancers and contractors with 1099 income or complex returns
Couples planning finances together or managing joint returns
Investors with capital gains or rental property income
Anyone looking for year-round financial guidance and peace of mind

*Note: CPAs may specialize in different areas. Be sure to check credentials and service offerings.*

First-Time Clients

If this is your first time working with a CPA, don’t worry — most professionals offer a free consultation and will walk you through what to expect. You may be asked to complete an intake form, share financial documents, or set clear goals for your session.

What to Know Upfront:

Documentation Bring your most recent tax returns, income details, and any financial concerns
Availability Appointments fill up quickly during tax season — book early if possible

*Note: Every CPA operates a bit differently. Don’t hesitate to ask questions before committing.*

What to Bring

Government-issued ID for verification
Tax documents (W-2s, 1099s, investment summaries, etc.)
Receipts or logs for deductible expenses, donations, or mileage

*Tip: Organize your documents in advance to save time and ensure accuracy.*

Preparing for Your Appointment

Write down any financial goals or questions in advance
Check if your CPA offers virtual sessions or document uploads
Bring a notebook or use a notes app for key takeaways
Know your deadlines for filing, payments, or compliance

*Note: Preparation helps you make the most of your CPA’s expertise.*

How to Get Started

Use our directory to find highly reviewed CPAs near you. Reach out directly to schedule your consultation.

Other Helpful Info

Many CPAs offer both in-person and remote consultations
Fees may be flat-rate, hourly, or based on service complexity
Some CPAs specialize in industries like healthcare, real estate, or tech
Check for client reviews and credentials (CPA license, EA, etc.)

*Note: Every CPA is different — take time to find one who fits your goals and style.*

Features

Business Consulting
Financial Statements
Payroll
CFO Services
Tax Preparation
Tax Planning
IRS Representation
Sales Tax Compliance
Entity Structuring
Budgeting
Forecasting
Financial Advisory
Virtual CFO
Outsourced Accounting
Project-Based Engagements
Subscription Pricing
Small Businesses
Mid-size Businesses
Startups
Restaurants
Hospitality
Professional Services
Manufacturing
Technology
QuickBooks
Xero
GAAP Compliance
Internal Controls
Risk Management
State-Specific Experience
Multi-state Experience
Local Tax Credits
Nexus Determination
Remote Services
Bilingual Services
Years of Practice
CPA License

Contact Information

Address

C27a, 310 3rd Ave

Chula Vista, California 91910

Visit Website Call Now Get Directions

Hours

Sunday Closed
Monday 9AM-5PM
Tuesday 9AM-5PM
Wednesday 9AM-5PM
Thursday 9AM-5PM
Friday 9AM-5PM
Saturday Closed

Customer Reviews

Our loan officer was extremely helpful and efficient in getting the best financing option for our business needs. Humberto was very proactive, determined, and professional in getting our deal done.

Humberto makes you feel welcome & comfortable. He provided excellent service and going above & beyond to help. Thank you,

Humberto has been absolutely incredible to work with! Over the past couple of years, I've referred numerous clients with funding needs to Humberto and each time the process has been pleasant and seamless. We look forward to continuing working with Humberto for many years to come!

Humberto has been a huge help to me and great to work with. I highly recommend him

This company is awesome. We were able to receive working capital in about two weeks which is impressive because most lenders are not providing working capital for my industry. So thank you Humberto for your hard work and expertise.

I personally witnessed Humberto use his skills, education, and experience to obtain $100k+ of funding for small business owners. Without APC's services these owners would not have been able to expand and some of them would not be in business today. I am thankful to know Humberto and the entire APC team. If you are looking for funding or payment solutions for your small business, call APC today and you will not be disappointed. Cheers :)

Humberto is a dedicated professional and great guy all around. He helped us shop for lenders when the bank could not. My family and I will continue to reach out to him in the future.

Humberto goes the extra mile for his clients. I would definitely recommend him and his company to any business owner looking for funding or any other business solutions.

Working with Humberto and his team has been a real pleasurer. It is nice to know I am dealing with an actual intelligent individual who cares about me and makes me feel like I can trust them. Thank you!

Words cannot describe how much gratitude I have for American Profit Consulting and Humberto for his guidance and professionalism. He helped my small business not only survive Covid but come out thriving. I strongly recommend using American Profit Consulting.

Completely satisfied is an understatement. When Mr. Hernandez and the APC team make a promise it may seem unbelievable that they can help in the way they say, and then the unbelievable happens. Not one promise has gone unfulfilled or kept. They have met and exceeded every expectation that I had. When no one else could help, or wanted to help, the APC team did! Not to mention Mr. Hernandez was literally there the whole way reassuring me that everything will be ok! So far he has be correct and has a pure unbl

Humberto and his staff are incredible. They are integrity-driven and fully transparent in their business dealings. A pure joy to work with...

Humberto is a true professional! If you are a business owner or are looking to start a business and need financial guidance and someone you can trust, I recommend American Profit Consulting.

Humberto has been above and beyond to make sure that all my requirements have been met, anyone whom is interested in doing business with him I highly recommend him.

We used APC to obtain an SBA loan and they were top notch. Couldn't have done it without them. Would highly recommend.

Best lender I have work with. Always timely. Always honest.

Very professional, helped me every step of the way, and got me the funding I need that others couldn't.

Thank you so much for all of your help and advice.

Frequently Asked Questions

What qualifications should I look for in a CPA?

Look for a Certified Public Accountant (CPA) license, which ensures they’ve passed rigorous exams and meet state requirements. Check for relevant experience in your industry, additional certifications like CFA or CMA, and membership in professional organizations like the AICPA. Verify their credentials through state licensing boards.

How do I find a CPA in my area?

Use online directories like the AICPA, CPAverify, or state CPA societies. Search platforms like Yelp or Google for local CPAs with reviews. Ask for referrals from business associates, friends, or financial advisors. Local chambers of commerce can also provide recommendations.

What’s the difference between a CPA and an accountant?

A CPA is a licensed professional who has passed the CPA exam and met state requirements for education and experience. An accountant may lack this certification and could have varying levels of expertise. For complex tasks like tax audits or financial reporting, a CPA is typically more qualified.

How do I know if a CPA specializes in my needs?

Ask about their experience with your specific financial needs, such as tax preparation, small business accounting, or estate planning. Review their website or LinkedIn for case studies or client testimonials. Inquire about their client base to ensure they handle similar financial situations.

Should I check a CPA’s reviews before hiring?

Yes, reviews provide insight into a CPA’s reliability, communication, and performance. Check platforms like Google, Yelp, or the Better Business Bureau for client feedback. Look for patterns in reviews, but verify their authenticity, as some may be biased or outdated.

How can I verify a CPA’s license?

Visit your state’s Board of Accountancy website or use CPAverify.org to check a CPA’s license status. Confirm their license is active and check for any disciplinary actions or complaints. This ensures they’re in good standing and meet professional standards.

What questions should I ask during a CPA consultation?

Ask about their experience with your financial needs, fee structure, availability, and communication style. Inquire how they handle tax filings, audits, or financial planning. Ask for references or examples of similar work to assess their expertise and fit.

How much should I expect to pay for a CPA’s services?

Fees vary based on location, services, and complexity. Basic tax preparation may cost $150-$500, while business accounting or audits can range from $1,000 to $10,000+. Request a detailed fee structure upfront and compare quotes from multiple CPAs.

Can I work with a CPA remotely?

Yes, many CPAs offer remote services through secure online platforms for document sharing and virtual consultations. Ensure they use encrypted tools for data security. Remote CPAs can be effective if they understand your local tax laws or business regulations.

How do I assess a CPA’s communication skills?

During consultations, evaluate their ability to explain complex financial concepts clearly. Ask sample questions about taxes or financial strategies and note their responsiveness and clarity. Good communication ensures you understand their advice and fosters a productive relationship.

What red flags should I watch for when screening a CPA?

Beware of CPAs who guarantee specific tax refunds, lack a valid license, or have disciplinary actions on record. Avoid those with poor communication, vague fee structures, or negative reviews highlighting unethical behavior. Always verify their credentials independently.

Should I choose a CPA from a large firm or a solo practitioner?

Large firms offer more resources and specialized teams but may charge higher fees. Solo practitioners often provide personalized service and lower costs but may have limited availability. Choose based on your needs, budget, and preference for personalized attention.

How often should I meet with my CPA?

For individuals, annual meetings for tax preparation may suffice. Businesses may need quarterly or monthly check-ins for bookkeeping, tax planning, or financial reporting. Discuss your needs upfront to establish a meeting schedule that aligns with your financial goals.

Can a CPA help with both personal and business finances?

Yes, many CPAs handle both, but confirm their expertise in both areas. Ask about their experience managing personal taxes and business accounting simultaneously. Ensure they can balance both without compromising attention to your specific financial needs.

What should I do if I’m not satisfied with my CPA?

Discuss concerns directly with your CPA to resolve issues. If unresolved, check your contract for termination terms. Seek a new CPA by researching reviews, credentials, and referrals. Request your financial records to ensure a smooth transition to a new professional.

Skip to main Home Best CPA's Nearby Upgrade your plans English Avatar for Nico Bottema Welcome, Nico Bottema! Share Install the tag on your site to get access to all features, tools and the insights you need. It's fast and easy. Site ID: 6455700 Get started with the tag installation 1 Copy this code. 1 2 3 4 5 6 7 8 9 10 11 Copy code 2 Paste the code into the of every page where you want to track user behavior or collect feedback. 3 To make sure everything is ready, verify that your code was installed. Verify installation OTHER WAYS TO INSTALL Install with a team member’s help Install on a platform Install with a npm package Explore the demo Take a tour of the product with realistic data to explore. Explore demo site Common questions View all Course How do I install the tag? Collect session data for replays, heatmaps, and on-site surveys by installing a unique tag on your site. Ready to add it? Follow the instructions in this 15-minute course. Article How do I know if the tag is installed correctly? Article Will the tag slow down my site? Suggested for you Enable 2FA now Two-factor authentication (2FA) adds an additional layer of security to your account. Popular shortcuts title Feedback button Capture feedback in the wild by letting users share it at any point title Set up a Net Promoter Score® survey Measure long-term customer loyalty and happiness the tried-and-tested way. title Exit-intent survey Capture feedback before visitors leave and reduce your bounce rate Get started Interviews (new) Get real time feedback at critical times, thanks to easy, in-depth recruitment and analysis. Create project Finish your installation Surveys Feedback button Dashboard Invite team members Integrations