Hallmark Financial

Hallmark Financial

Reviews Summary

Customers consistently praise Jason for his exceptional service, professionalism, and efficiency in handling mortgages and refinances. He is commended for his quick responses, clear communication, and ability to secure excellent rates. Many highlight his attention to detail, willingness to go the extra mile, and seamless digital process. First-time homebuyers and repeat clients alike appreciate his patience, expertise, and personalized guidance. The overall sentiment is overwhelmingly positive, with strong recommendations for his services.

About This Listing

Tax Preparation
Tax Planning
Financial Advisory
Small Businesses
Individual Taxpayers
Real Estate
QuickBooks
Xero

Who Can Work with a CPA?

Individuals seeking tax prep, retirement planning, or financial advice
Small business owners needing bookkeeping, payroll, or tax compliance
Freelancers and contractors with 1099 income or complex returns
Couples planning finances together or managing joint returns
Investors with capital gains or rental property income
Anyone looking for year-round financial guidance and peace of mind

*Note: CPAs may specialize in different areas. Be sure to check credentials and service offerings.*

First-Time Clients

If this is your first time working with a CPA, don’t worry — most professionals offer a free consultation and will walk you through what to expect. You may be asked to complete an intake form, share financial documents, or set clear goals for your session.

What to Know Upfront:

Documentation Bring your most recent tax returns, income details, and any financial concerns
Availability Appointments fill up quickly during tax season — book early if possible

*Note: Every CPA operates a bit differently. Don’t hesitate to ask questions before committing.*

What to Bring

Government-issued ID for verification
Tax documents (W-2s, 1099s, investment summaries, etc.)
Receipts or logs for deductible expenses, donations, or mileage

*Tip: Organize your documents in advance to save time and ensure accuracy.*

Preparing for Your Appointment

Write down any financial goals or questions in advance
Check if your CPA offers virtual sessions or document uploads
Bring a notebook or use a notes app for key takeaways
Know your deadlines for filing, payments, or compliance

*Note: Preparation helps you make the most of your CPA’s expertise.*

How to Get Started

Use our directory to find highly reviewed CPAs near you. Reach out directly to schedule your consultation.

Other Helpful Info

Many CPAs offer both in-person and remote consultations
Fees may be flat-rate, hourly, or based on service complexity
Some CPAs specialize in industries like healthcare, real estate, or tech
Check for client reviews and credentials (CPA license, EA, etc.)

*Note: Every CPA is different — take time to find one who fits your goals and style.*

Features

Tax Preparation
Tax Planning
Financial Advisory
Small Businesses
Individual Taxpayers
Real Estate
QuickBooks
Xero

Contact Information

Address

1405 Cathedral Oaks Rd

Chula Vista, California 91913

Hours

Sunday Closed
Monday 8AM-6PM
Tuesday 8AM-6PM
Wednesday 8AM-6PM
Thursday 8AM-6PM
Friday 8AM-6PM
Saturday 8AM-6PM

Customer Reviews

Jason at Hallmark was amazing to work with. Me and my husband had a ton of questions going into our process and Jason was always ready to ease our nerves and educate us on our questions and the process. He was very reachable at all hours, friendly, and provided us with quality service. We would have definitely struggled during this process without his expertise. Would 10/10 recommend!

Jason has been a family friend for a long time now. He helped me get a mortgage loan on my previous home, as well as my current home, and he was very helpful on both occasions. He was very knowledgeable and willing to answer all of my questions, and make sure I got the best deal possible. Thank you Jason! Keep up the good work!

Jason at Hallmark Financial has been my go to for all four of my mortgage transactions. Each time he has helped me obtain the best terms for my mortgage and has done so with open, honest communication and coordination. He is a man of the highest integrity and I will be one of his clients forever.

Jason was very fast and professional through the entire process. Thank you!

Jason was seriously so amazing! He made the refinance process so fast & easy. We were able to lower our payment plus take out some cash. We also loved the thoughtful gifts he sent after we closed. Can't say enough good things about Jason & HF!!!

My refinance with Jason was incredibly seamless. He did an exceptional job and I closed within 2 weeks for a much better rate. He is efficient and incredibly responsive. He pays incredible attention to detail and will help you through the whole process. I would recommend him to anyone looking to refinance their mortgage!

Jason helped us when we bought our first house. As you can imagine it was a daunting task this is where Jason was so great, we kept asking questions and he was always very helpful with a great attitude. This year he helped us refinance and got us a great deal. We did everything over the phone and online without any issues. When the time comes to buy another home or refinance we will certainly go back to Jason for help.

Jason is exceptional at his work! My rate is among the best of any homeowner I know despite imperfect credit, and I can't say enough about Jason's attention to detail and willingness to go the extra mile. You simply cannot do better than Hallmark Financial.

I knew I needed to refinance because rates were so low, but I kept putting it off because my previous experience with a different company was so stressful and took a long time. My experience with Jason at Hallmark Financial was completely the opposite. Within a week of first connecting with him, I was approved to close. It was lightning fast and he took care of everything himself. I wasn't passed around from department to department, person to person. Jason kept me updated frequently via text (my preferred

I'm so happy that I chose Jason to refinance my home. He was attentive and kept me in the loop every step of the way. All questions were asked in a very timely matter. I recommended Jason to my sister who was also extremely impressed with his attentiveness. Use Jason, you wont regret it!

Working with Jason was great. It was evident that he was full of knowledge, and he made himself available to help us navigate a difficult decision with our mortgage. I was impressed, and I'd happily recommend Hallmark to any friend in Utah or California looking for a new broker.

We are first time homebuyers and Jason made the entire process simple and a learning experience for us. He was clear in what was needed from us and why. It was detailed in helping us close with ease and in a timely manner. It was a great experience and we will definitely use Jason again for future housing needs.

Jason from Hallmark was a blessing in disguise. At a time when the real estate market was very changing and a home in California was hard to come by, he connected us with a great Realtor and together they became our dream team! We love our new Oceanside home and recommend Jason with our eyes closed. Thank you Jason & team! Victor and Iliana Torres

I've worked with Jason on a few different occasions and each one has been fantastic. He is extremely fast to respond, lays out all of the options, helps answer all of your questions. I can't recommend him enough to my friends and family. I will continue to use Jason for all of my mortgage lending needs.

Moving back to Utah would have been impossible without Jason. His industry experience saved us time, money and the fear of making a mistake in this crazy market. If you need service, Jason is the best option!

Jason was amazing with our refinance. 3 days... that's it! He was responsive, quick to reply and will always keep your best interest in mind. Will not be the last time we use Jason!!!

We had a very unique situation and called Jason just to get a better idea of what our options were with a refinance. He went to work right away and took care of any concerns we had. Got us an incredible deal! It went so smooth even in the middle of the pandemic and with limited contact. The process was just about a week long and so stress free! Very pleased!

I had no idea who Jason was, but he kept showing up on my Twitter timeline. I reached out about a refinance and basically, if you want the best, Jason is the guy to go with! Such a smooth easy process who helped me get done what I wanted to. I would say he had to wait on me to get him information or respond rather than me waiting on him for anything.

The best experience ever! Jason did our refi recently and I can't tell you how pleased we were. Communication was great throughout the process. Every step of the way he was professional! We got an amazing rate and it all got done FAST FAST FAST! I'd recommend Hallmark Financial to anyone!

Jason at Hallmark Financial was very professional and helpful. My first home loan went very smooth with him and all questions I had were answered fully. He even helped me with my refinance which also went totally smooth and had no issues at all. I would recommend Hallmark Financial to anyone needing a loan or a refinance.

I came across Jason's profile on Twitter, and reached out about doing a refinance. It was the first one we'd ever done, so I didn't really know what to expect. He took such good care of us, and made the process SUPER simple. It was in the middle of the pandemic, and it couldn't have been more seamless and easy. It took less than two weeks to be completely finished and we are so happy we went with Hallmark!

Jason is a master at his craft. We have used him numerous times. HIGHLY RECOMMEND!

It was great working with Jason. Not only did he get us the best deal that we were able to find he was responsive and answered all of our questions. We had gone through a few refinances with our original mortgage company and were a little reluctant to try someone new but it was very much worth it!

I have known Jason for several decades and have used him on several home refinances. He is very professional and responds quickly and efficiently. He will work hard for you to get you the best rate and makes it so easy. Highly recommend.

Jason was extremely helpful and fast during my entire refi process! He kept me in the loop and kept things moving throughout the entire deal. I can't recommend him enough.

Had a fantastic experience doing a refi with Jason. He was incredibly responsive and helpful, and got my deal done FAST. I would absolutely recommend working with him!

Jason helped us refinance our home TWICE. He was absolutely great in helping us navigate this changing housing market and finding the solution that best fit our needs.

I refied with Jayson months back and it was a great experience. He was great communicating through the entire process and being able to do it all digitally made it really efficient. Overall terrific service. I would highly recommend Jason and Hallmark Financial.

Jason is the best loan officer.

When I was looking for a home, Jason made the experience less stressful and was always available to help with any questions I needed answers to. I recommend him to anyone who needs financial assistance for a home.

I would Recommend hallmark financial to those needing a loan officer or even a refi! Nice and smooth to work with Jason Hall was awesome!!! Got the job done and great communication!!!

Jason and Hallmark financial helped me cruise through a cash out refi as well as purchase some investment properties. Jason was able to get it done when others couldn't. Thanks man!

Jason helped me with 2 refinances, and found me a rate so low for my loan that I was able to shorten my term AND my payment. Couldn't recommend Hallmark Financial enough.

Jason is absolutely wonderful to work with, very professional, experienced and very helpful. He was always available to answer our questions. Would totally work with him again.

Jason was very helpful in our home buying process. There were a lot of hurdles but it was great to have someone there answering all our questions!

Hallmark was amazing with helping us buy our first home! Thorough and helped to explain things in layman?s terms to me. Would definitely recommend!

I'm a repeat customer. Several mortgages with several refi's over the years. Jason is "my guy," (but I'm willing to share).

Great to work with! Very knowledgeable, patient, and responsive. Recommend Hallmark Financial!

I can say Jason made this a pretty seamless process that I am very appreciative of. Thank you so much

Hallmark was great to work with. Fast and easy all the way through.

Frequently Asked Questions

What qualifications should I look for in a CPA?

Look for a Certified Public Accountant (CPA) license, which ensures they’ve passed rigorous exams and meet state requirements. Check for relevant experience in your industry, additional certifications like CFA or CMA, and membership in professional organizations like the AICPA. Verify their credentials through state licensing boards.

How do I find a CPA in my area?

Use online directories like the AICPA, CPAverify, or state CPA societies. Search platforms like Yelp or Google for local CPAs with reviews. Ask for referrals from business associates, friends, or financial advisors. Local chambers of commerce can also provide recommendations.

What’s the difference between a CPA and an accountant?

A CPA is a licensed professional who has passed the CPA exam and met state requirements for education and experience. An accountant may lack this certification and could have varying levels of expertise. For complex tasks like tax audits or financial reporting, a CPA is typically more qualified.

How do I know if a CPA specializes in my needs?

Ask about their experience with your specific financial needs, such as tax preparation, small business accounting, or estate planning. Review their website or LinkedIn for case studies or client testimonials. Inquire about their client base to ensure they handle similar financial situations.

Should I check a CPA’s reviews before hiring?

Yes, reviews provide insight into a CPA’s reliability, communication, and performance. Check platforms like Google, Yelp, or the Better Business Bureau for client feedback. Look for patterns in reviews, but verify their authenticity, as some may be biased or outdated.

How can I verify a CPA’s license?

Visit your state’s Board of Accountancy website or use CPAverify.org to check a CPA’s license status. Confirm their license is active and check for any disciplinary actions or complaints. This ensures they’re in good standing and meet professional standards.

What questions should I ask during a CPA consultation?

Ask about their experience with your financial needs, fee structure, availability, and communication style. Inquire how they handle tax filings, audits, or financial planning. Ask for references or examples of similar work to assess their expertise and fit.

How much should I expect to pay for a CPA’s services?

Fees vary based on location, services, and complexity. Basic tax preparation may cost $150-$500, while business accounting or audits can range from $1,000 to $10,000+. Request a detailed fee structure upfront and compare quotes from multiple CPAs.

Can I work with a CPA remotely?

Yes, many CPAs offer remote services through secure online platforms for document sharing and virtual consultations. Ensure they use encrypted tools for data security. Remote CPAs can be effective if they understand your local tax laws or business regulations.

How do I assess a CPA’s communication skills?

During consultations, evaluate their ability to explain complex financial concepts clearly. Ask sample questions about taxes or financial strategies and note their responsiveness and clarity. Good communication ensures you understand their advice and fosters a productive relationship.

What red flags should I watch for when screening a CPA?

Beware of CPAs who guarantee specific tax refunds, lack a valid license, or have disciplinary actions on record. Avoid those with poor communication, vague fee structures, or negative reviews highlighting unethical behavior. Always verify their credentials independently.

Should I choose a CPA from a large firm or a solo practitioner?

Large firms offer more resources and specialized teams but may charge higher fees. Solo practitioners often provide personalized service and lower costs but may have limited availability. Choose based on your needs, budget, and preference for personalized attention.

How often should I meet with my CPA?

For individuals, annual meetings for tax preparation may suffice. Businesses may need quarterly or monthly check-ins for bookkeeping, tax planning, or financial reporting. Discuss your needs upfront to establish a meeting schedule that aligns with your financial goals.

Can a CPA help with both personal and business finances?

Yes, many CPAs handle both, but confirm their expertise in both areas. Ask about their experience managing personal taxes and business accounting simultaneously. Ensure they can balance both without compromising attention to your specific financial needs.

What should I do if I’m not satisfied with my CPA?

Discuss concerns directly with your CPA to resolve issues. If unresolved, check your contract for termination terms. Seek a new CPA by researching reviews, credentials, and referrals. Request your financial records to ensure a smooth transition to a new professional.

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