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1504 Harvey Milk St
San Diego, California 92103
Working with Gina from Loves Accounting has been an absolute game-changer for my business. She stepped in when my bookkeeping was a mess and brought everything up to date with precision and care. Not only is she incredibly knowledgeable and detail-oriented, but she also takes the time to explain things clearly, so I always feel confident about my finances. Her professionalism, quick turnaround, and personal touch make her stand out from the rest. If you?re looking for someone you can trust with your books,
Gina from Loves Accounting has been an incredible asset to my business. From day one, she brought clarity and structure to my bookkeeping, catching things I didn?t even realize I was missing. She?s efficient, trustworthy, and genuinely cares about her clients? success. Her work has made a huge difference in how I manage and understand my finances. If you?re looking for someone who goes above and beyond, Gina is the one to call.
Gina at Loves Accounting is a total lifesaver! I was feeling overwhelmed trying to manage my own bookkeeping, but she jumped in and made everything feel effortless. She?s organized, reliable, and truly understands the ins and outs of small business finances. Working with her gave me peace of mind and freed up so much of my time. I can finally focus on growing my business, knowing my books are in great hands. Highly recommend!
I wish I had known about Gina since the day I was born. She is that good. She really takes time to answer all of your questions and goes over everything in detail. Not to mention the process was easy because she made it so easy! If you're not already with her, what are you doing with your life?! HIGHLY HIGHLY recommend going to her for all book keeping services!! Thank you so much Gina!
I never write reviews but as a first time small business owner I left my session with Gina feeling relieved, empowered and feeling lucky to have been able to book with her just in time before taxes. She was flexible with scheduling and able to fit me in last minute and kept clear communication along the way. With Gina being a proud entrepreneur you can see her passion for what she does and how she cares for her clients. Her office feels cozy and comfortable and much rather where I'd like to spend my time
I was hoping to gain an education along with assistance with accounting for my small business. Gina did not disappoint! She was friendly, personable and extremely informative - dropping nuggets of wisdom at a breakneck pace while happy to pause and dive deep anytime I was confused or needed more clarity. If you want to drop off your records and let her do her thing, that's totally okay, but I'd recommend sitting in and taking the opportunity to learn from her.
I recently started working with Gina A?more at Love Bookkeeping, and I couldn?t be happier! She has taken the daunting task of bookkeeping and made it not only manageable but actually enjoyable. Gina is as entertaining as she is knowledgeable, with a keen eye for detail that ensures everything is done right. Her energy and enthusiasm make the process smooth and stress-free, and I truly appreciate her expertise. I?m so glad I found her and have already referred a friend who is just as pleased. Highly recomme
Gina is just great! She met with me and explained, in language I understood, how to better keep my small business?s finances in order. Working with Gina is going to bring me and my business to the next level!
I recently visited Gina from Love's Accounting and I could not be happier. Gina is relatable and funny which made the process of doing bookkeeping much more manageable. She explained and taught me how to do payroll and Quickbooks in terms that I can understand. My only regret is not calling her earlier.
We just made the switch to Loves Accounting and let me just say the transfer wasn't as smooth BUT Gina has been with us via text, email and phone calls to make sure everything matches on all platforms. She's truly dedicated and so amazing at what she does. She also takes the time to ensure her clients are learning what she's preaching.
Gina is a wealth of knowledge when it comes to taxes, paperwork, running a business and bookkeeping. She really opened my eyes and made me better at running my business! I am forever grateful that I met her and she showed me the "ins" and "outs" of book-keeping. I HIGHLY recommend her services to any one who feel overwhelmed with bookkeeping
Gina at Love?s Accounting San Diego is amazing! She keeps everything running smoothly?and somehow manages to make tax season feel almost painless. Super professional, detail-oriented, and just a joy to work with. Highly recommend if you like your
Upon meeting Ms. D?Amore I did not expect too much because I don?t really trust tax people. After talking to her, I am blown away by the information and the understanding she blessed me with. All I can say is I didn?t know! She is wonderful, she makes it simple and easy. Thank you Gina.
Gina is a wonderful, warm person that does not waste your time and helps you save money pretty easily. She is an accountant, but she is not a corpo, which is very high praise coming from me.
Gina is amazing!!! As a small business owner, she?s your ?Ace in the hole?. Gina is so knowledgeable. Whenever I meet with her I always learn something new about my business and how to save more money.
I wanted to thank Gina for her time educating me on tax preparation! She is humorous and a very real and authentic person! Thank you Gina for your time and knowledge!
Amazing service! She helped us get all our stuff together very quickly and overall would use again next tax season. Thank you Gina!
10/10 would recommend. Gina got everything handled quickly and made the process very stress free. Will be using again next year!
I think we can all agree collectively as humans living in this world that the worst time of the year for all of us is... TAX SEASON! My husband and I used to do our taxes/itemization ourselves and we thought we knew what we were doing until we talked to a friend who said, "Um, no. You should go to my girl..." Apprehensive, being the stubborn 'I can do it myself' guys we are, we eventually caved in when we thought we were over paying in taxes. Damn was I glad we caved in. First of all Gina knew her stuff and
Gina absolutely LOVES her work. She is as energetic as a firecracker that will shine light on every aspect of biz that you need help with. Her YouTube videos are brilliant and put things into regular people speak, and writing a book to help the everyday folks out there eliminate their biz stress is nothing short of medal worthy. Our consultation was thorough, she sent us home with plenty of info and a little homework (ha) and we look forward to being long term clients.
I just started working with Gina for my business bookkeeping and am super excited to work with her more. I would recommend her to anyone and have already told lots of my friends about her services. She?s EXTREMELY well-informed and will help you maximize your returns. If you?re considering bringing on a bookkeeper and are considering Loves, definitely 100% call her.
As a first year business owner who was behind on my bookkeeping, Gina was a god-send. She helped us organize all of our books for the previous year, understand our books and our expenses, and made our biggest stress disappear. She's incredibly kind, outgoing, and easy to get along with. My business will be using her for all of our book keeping services going forward, and I would recommend her to any small business that needs help getting their books in order.
Gina is excellent! Her knowledge about bookkeeping amazed me and I learned so many new things. She is also very personable and fun to work with! I was very pleased with the results I got from the bookkeeping and I will definitely be returning to use her services once again! Thank you Gina I appreciate your hard work and dedication.
Our small business was struggling to make sense of our financials and Gina ensured that we were proceeding with confidence. Her office is as warm and inviting as she is. Her pricing was fair and definitely worth the value. I'd recommend any small business owner to START their accounting journey with Gina.
I had the pleasure of working with Gina from Loves Accounting, and I couldn't be more grateful for the exceptional support she provided in getting my new business off the ground. From our very first interaction, Gina displayed an impressive level of knowledge and a genuine willingness to help me succeed. Gina's dedication was evident as she took the time to patiently guide me through the basics of starting a business in regards to bookkeeping 101. She ensured that I understood key concepts and processes, w
Gina is energetic, passionate about her work and has in-depth knowledge about accounting. For Anyone owning a small business it would wise to give Gina a call to see how she can help you towards your path to success.
Gina puts the "Love" in Love's Accounting. She's attentive, witty and brings her "A" game. She's patient, concise and passionate about numbers. At first I was a little nervous because I wasn't sure what to expect. But her warm smile immediatly melted any apprehension I had. By the time I left her office I was thrilled and confident that I made the best choice. She's a gem!!! I look forward to working with her again and again.
Gina was incredibly knowledgeable and helpful. She took time to answer all of my questions and provided valuable information. I learned a lot about Quickbooks and how to organize my tax write offs. Gina is a pleasure to work with and I'm looking forward to continue working with her.
5 stars for San Diego bookkeeper Gina Love whom I found on a local San Diego google search. She also provides payroll services, and tax planning and accounting. She really knows her stuff and is a great teacher. Ch 8 interviewed her and she has even published her own book on tax rules! I'm looking forward to putting Gina's recommendations into motion immediately.
Before meeting with Gina my bookkeeping for my small business was a mess. She took the time to help me understand how to maintain good bookkeeping practices. Not only did she help me get my mess together, I gained extensive knowledge and had fun while doing it. She is an absolute gem of a person and my tax preparation this year is much less daunting than the year prior. Thank you Gina!
OMG I LOVE Gina! I've been doing my taxes via TurboTax for years and I am so happy I went to Gina! I learned so much from her and she's just an amazing person and so easy to talk with. She also was able to explain all the complicated tax stuff to me so that I could actually understand them, and know what's necessary and what isn't! The only thing that I'm upset about is that I wish I went to her sooner! She knows her stuff and I will definitely be going to Love's Accounting for my taxes from now on. T
Gina is amazing. As a person and an accountant. She was very helpful with answering our questions on how to get started and keep our finances organized. I trust her ability to keep us put together and ready to go for tax season and make our lives so much easier! She's a delight and fun person to work with as well! I highly recommend her. Her outlook is extremely helpful and she knows her stuff!!!!
When you meet Gina, you can tell she is passionate and knowledgeable about small business taxes/finances! She took the time to answer all my questions and learn about my business. I trust my business will grow soundly with her guidance!
I started my own business and was very nervous because I don't have much experience with bookkeeping. I want to get my accounting right, so it is not a nightmare at the end of the year. When I first met Gina, she was so nice and helpful in explaining everything to me. She walked through everything I needed to know and completely eliminated my limiting beliefs of bookkeeping being a nightmare. After seeing her, I definitely am more confident in my business and accounting. Thank you Gina for having a positive
Gina d'Amore is a pro. She worked with me on a complicated two trust family estate accounting. When I approached her, it was in the middle of tax season and I had been turned away at numerous other local tax firms. Gina completed the job efficiently, asking all the right questions, making the entire process straight forward and stress free. I highly recommend her.
As a new business owner I was nervous about preparing to file taxes. Gina got me set up well from the get-go for my bookkeeping to go somewhat smoothly. I got Quickbooks, syncing with bank, software, etc. But still I was dreading it and terrified I was making a ton of newbie mistakes. Well, because she 100% knows what she is doing, this magician whipped my errors in to proper order in record time. She works efficiently and makes sweeping corrections look easy. Highly recommend ?? ?? ?? ?? ?? ??
OMG Gina cracks me up. She makes something really mundane and boring? really fun. Not to mention she is incredibly smart and knows A LOT. I?m a new company and I was completely overwhelmed and lost. I feel way more confident now just in a very short time with her. 5 stars! Hehe
We worked with Gina to set up our QuickBooks payroll for a small non-profit. She made everything quick and easy, and has offered fantastic support?all with a great spirit. Thank you, Gina!!
I found Gina of Love's Accounting when someone recommended her on NextDoor. I knew by my initial phone call that Gina was unconventional with a good personality. I arrived to her office and was greeted by her 3 big dogs, which was fine with me because I love pets. I thought I knew about all the different tax deductions there are for a sole-proprietor business, yet on my first meetup Gina gave me some great new tips. I will be meeting with her again soon to help me set up and learn QuickBooks, as I'm not g
Gina provided me with valuable information at exactly the right time. I keep good documentation for my business but was lacking an understanding of the "buckets" used for accounting purposes by small businesses. I left our meeting with some action items to stay better organized and with an awareness of the categories that would've taken me forever to figure out on the internet. Thanks for such a personalized service!
I had an outstanding experience with Gina. Her expertise and professionalism made managing my finances a breeze. I highly recommend their services to anyone in need of top-notch financial guidance. I didn?t actually think it would be fun going to get my taxes done!
Gina is the best! I highly recommend working with her on all accounting needs but especially if you are a beginner like myself. The way she was able to break down the basics in a concise way while also adding humor made learning a new platform like Quickbooks easy to digest and fun.
Gina of Love Accounting is fantastic! She has been such a huge help to our businesses! I love her methods of sharing information in easy to understand terms and she even has a Powerpoint presentation! For a data nerd like me, I appreciate that immensely! She's funny, down-to-earth, and knows her stuff. Thank you Gina for all the valuable information and all your help in taking these things off our plate!
Gina is your go-to when financial details start clouding the picture. A conversation with her, and it all begins to align. She doesn't just have deep knowledge ? she's driven to make sure others get it too. By the end of a talk with Gina, you'll not only grasp the intricacies but also appreciate her genuine enthusiasm for sharing insights.
Be very careful! Hired Gina in December of 2023 to close out a trust account. It was a small trust. Only one home, one checking account and two savings accounts. She charged a retainer of almost $5,000. She was given all paper work for the last 3 years and we only needed two bank statements for Dec 2023. When I asked her in January of 2024 for the work she had done so far. She said she would not accept the last statements now because I took too long over the holidays She sent me approximately 10 texts ove
Gina came highly recommended and I am so glad I contacted her. She is a Quickbooks expert and is able to explain complicated topics in ways that are easily understood. She is very organized, knowledgeable and professional. Anyone who can make a tax prepping appointment fun deserves 5 stars.
Gina is very knowledgeable and an excellent teacher. I learned so much about Quickbooks Online. Gina made me feel very comfortable and welcome while working with her in her office.
Gina is an awesome accountant! As a freelance copywriter and an owner of multiple properties in California and overseas, Gina has given me valuable advice on how to prepare my taxes for the upcoming deadline, especially what I can and can't write off. She's an awesome neighbor, too! Love ya, Gina!
Gina was recommended to me by my husband, as he uses Love?s Accounting for all of his bookkeeping. I met with Gina and immediately felt comfortable and in sync with the way she handles the books. I?m looking forward to working with her from this point forward for my Accounting and Bookkeeping needs.
Gina is absolutely amazing! She's knowledgable, friendly, and easy to communicate with. She answers all the questions in a way I could understand them easily! I would definitely go with her for accounting/bookkeeping needs. THANK YOU!!!
A force of knowledge, a true expert on all things accounting and she makes it easy to understand.
Gina was extremely helpful, passionate, and has such amazing energy! I used her services to help us in preparation to file for our first year of business taxes! She is very knowledgeable and resourceful through the entire process. Couldn?t imagine getting through it without her! Thanks Gina! *Psychosis Events
Gina has been a tremendous asset to my business! I used to have nothing but headaches related to bookkeeping and tax issues until I was introduced to her. Her knowledge and expertise save me hours every month and allow me peace of mind to focus on my business.
Gina was incredibly helpful! I recently started my own business and she provided detailed and valuable information to help me understand how to file my taxes. She also gave me valuable tips on business accounting. She is very knowledgeable, kind and fun to work with! I definitely recommend her!
Gina is fantastic! She has helped us to stay organized and scale our business. We have worked with several accountants and she is by far the best! She's super helpful and does a great job of explaining what she is doing and working with our CPA to get our taxes filed. Thanks Gina!!!
Gina is THE BEST!!! She?s super knowledgeable and friendly. Definitely gets down to the point, which I appreciate. I started my own business but knew I would have no idea what to do once tax season came, Gina saved me!
Gina is a smart, diligent and professional accountant. She is especially good with entrepreneurs and small business owners needing to set up books, prepare financials and have the tools to manage and monitor their business. Gina is sensitive to the cost of service for small businesses and I see why her clients highly value her partnering with them to be successful.
Gina is amazing and helped me in the 11th hour to file 1099's for my small business. She took my appointment right away and had a can-do attitude. Planning to work with her again in the future!
Gina is WONDERFUL to work with! She is very knowledgeable and passionate about what she does. She wants to help YOU, and help you understand Quickbooks! She helped us organize our Quickbooks, taught us how to use it efficiently, and answered any questions about taxes. She is really the nicest person, and I would highly recommend Gina Love's Accounting to anyone looking for someone to keep your books organized and learn more about the tax world.
Gina is a lifesaver! I am disabled and when my father passed away, his files were a mess. Gina came over, went right to work and thoroughly went through them. She straightened everything out and even set me up on a path to easily continue forward. She's dedicated, knowledgeable, and a lot of fun to work with.
Gina is our go-to gal for all our accounting needs. She is very knowledgeable about what she does. On top of all Of that she is the nicest person to work with. We would highly recommend her to anyone looking for someone to keep up on your books and get you tax ready.
Gina knows her bookkeeping. I do my own books. But when the taxman sent me home with a list of "Adjusting Journal Entries" I was lost. Gina came to my house and got right to work. She had the whole thing done in 15 minutes. Then I asked her to show me a few things in QuickBooks. She is a great teacher. I tried to write her a check. But she said the first hour was free. I feel so much better knowing that my books are done correctly. I look forward to working with her again!
I highly recommend Gina and Love's accounting. Gina is smart, very responsive, easy to work with and provides fantastic insight into maximizing my business cash flow each time we meet. Gina's an important partner to our business, the efficiency and profitablilty has increased since we began working together. Gina's also very funny and makes accounting fun. When's the last time you heard that? You'll "love" working with Love's accounting.
Gina is fantastic, she?s well informed, funny & enthusiastic. She makes accounting look fun! Highly recommend for small business accounting & even gave me a crash course on tax expenses & Quickbooks!
I have had such a great experience working with Love's Accounting. She has taken her time to properly make sure that I am understanding my books, and thoroughly explain herself, and SHE IS FUNNY! It makes my experience very pleasant as I was anxious before our first appointment.
It?s great working with Gina. She listens to our specific needs and then helps to guide us in the best possible direction while also educating us on better ways to do our book keeping. We have been in business for 11 years and gone through a few book keepers, she is by far the best one we have worked with.
Gina is incredible! I've been doing my own accounting for my small business for the last 10 years and have an accountant process my quarterly's and K1's. Gina taught me how to process my own quarterly's saving me hundreds of dollars a year and has also moved me from the archaic Quickbooks desktop to online. Now I don't have to spend hours manually entering in my expenses every month, it's now point and click. Not only is she a great accountant but she's a really fun and humorous person to work with. I
Gina knows what she is talking about! We had a 2 hour meeting for the first time and she was blowing my mind, she is so funny and sweet. I definitely recommend watching the videos she has on her website before making an appointment with her.
Gina is going to save our business money with of all of her good ideas and suggestions. She's also a lot of fun to work with. Highly recommended.
Gina is helping me to set up and manage my own bookkeeping through QuickBooks, and is an excellent teacher. It's clear that she knows her stuff and enjoys teaching as well as accounting.
I have been working with Ms. D'Amore for 3 years on extremely complicated bookkeeping and accounting issues for my corporation. She is beyond knowledgeable, and gets work done. She is efficient and an expert. She works with very well known and respected tax attorneys. She has been able to detect when her clients are being cheated by others as well. I cannot recommend her highly enough!
Gina helped me with my bookkeeping and Quickbooks this year in preparation for my tax filing. Her knowledge is amazing, and she not only got my books in impeccable order, but she also saved me a lot of money. I've been searching for a great bookkeeper for ten years, and I've finally found one! Love's Accounting gets my highest recommendation
If you want someone who TRULY does LOVE book keeping, then Gina is your woman!!! She is not only great at what she does, she's AMAZING to work with!!! I HIGHLY HIGHLY HIIIIIIGHLY recommend her and refer her everyone I know!!! She's the best. Enough said. :)
Gina is one word...AMAZING! She not only helped me clean up my QuickBooks but also taught me how to use it correctly! If you need help with bookkeeping, Gina is your girl!
Gina was really helpful in teaching me lots of expenses that I can run through my business that I wouldn?t have considered! Having a sole proprietorship opens more options than I was aware of - thanks for your time Gina!
Gina was amazing, super smart and I am so happy we were referred to her. 10/10 recommend
We have worked with Gina for some time now. She is excellent with QuickBooks, and works well with time sensitive projects. We use her services to help prepare for complex tax audits for businesses. A great resource!
Gina has a "no holds barred" approach to ensuring you get every deduction legally possible. My time with her has been very educational, as well as productive. The ROI on fees spent with her service comes back to you 100 fold! Call her - or lose money.
Gina is so knowledgeable and helpful. She's fun to work with and makes the bookkeeping process easy.
Thank you Gina for taking the time to get me straightened out in QuickBooks. It would have taken me months by myself. I appreciate you and I look forward to growing our business relationship.
I have been driving by Love's Accounting on my way to the Hillcrest Farmer's Market every Sunday and have been meaning to reach out as a local small business owner. I have been searching for a local bookkeeper that could offer real and helpful advice and action on the things you need most as a Small Business Owner. Navigating IRS notices and letters can be daunting and scary. Gina dived into finding me real answers that helped relieve the 'what if' questions that linger until you get some answers! Stoke
Always wonderful to find an accountant who does not induce fits of guilt! Gina is sensible, soothing, knowledgeable and experienced! Try her!
Love's Accounting improved my whole business by organizing my bookkeeping. My chart of accounts is now something I understand, therefore I can read my own financial reports. Cheap, quick and correct. Love's Accounting is a bookkeeping and accounting wizard. She is in San Diego, but the cloud made working with her convenient from anywhere. Tax planning is a side benefit of having a bookkeeper with 5 college degrees.
As a small business owner you have a lot on your plate... it's a breath of freshair when you have someone like Gina handling your books , payroll etc... The money saving advise and attention to detail is essential to keeping the bottom line down and staying profitable. Her positive attitud and gettoiveness are a hugh bonus!
Gina is amazing!! Highly recommend!
Gina was fantastic at making us feel comfortable. She?s also super smart and makes understanding taxes a breeze.
If you need help with bookkeeping and accounting for your small business I highly recommend Gina. She's thorough, knows Quickbooks like a pro, and understands the tax code.
Gina knows everything about numbers! I would literally never go to anyone else to handle my books. Thank you for loving the one thing about my business that I hate!
Look for a Certified Public Accountant (CPA) license, which ensures they’ve passed rigorous exams and meet state requirements. Check for relevant experience in your industry, additional certifications like CFA or CMA, and membership in professional organizations like the AICPA. Verify their credentials through state licensing boards.
Use online directories like the AICPA, CPAverify, or state CPA societies. Search platforms like Yelp or Google for local CPAs with reviews. Ask for referrals from business associates, friends, or financial advisors. Local chambers of commerce can also provide recommendations.
A CPA is a licensed professional who has passed the CPA exam and met state requirements for education and experience. An accountant may lack this certification and could have varying levels of expertise. For complex tasks like tax audits or financial reporting, a CPA is typically more qualified.
Ask about their experience with your specific financial needs, such as tax preparation, small business accounting, or estate planning. Review their website or LinkedIn for case studies or client testimonials. Inquire about their client base to ensure they handle similar financial situations.
Yes, reviews provide insight into a CPA’s reliability, communication, and performance. Check platforms like Google, Yelp, or the Better Business Bureau for client feedback. Look for patterns in reviews, but verify their authenticity, as some may be biased or outdated.
Visit your state’s Board of Accountancy website or use CPAverify.org to check a CPA’s license status. Confirm their license is active and check for any disciplinary actions or complaints. This ensures they’re in good standing and meet professional standards.
Ask about their experience with your financial needs, fee structure, availability, and communication style. Inquire how they handle tax filings, audits, or financial planning. Ask for references or examples of similar work to assess their expertise and fit.
Fees vary based on location, services, and complexity. Basic tax preparation may cost $150-$500, while business accounting or audits can range from $1,000 to $10,000+. Request a detailed fee structure upfront and compare quotes from multiple CPAs.
Yes, many CPAs offer remote services through secure online platforms for document sharing and virtual consultations. Ensure they use encrypted tools for data security. Remote CPAs can be effective if they understand your local tax laws or business regulations.
During consultations, evaluate their ability to explain complex financial concepts clearly. Ask sample questions about taxes or financial strategies and note their responsiveness and clarity. Good communication ensures you understand their advice and fosters a productive relationship.
Beware of CPAs who guarantee specific tax refunds, lack a valid license, or have disciplinary actions on record. Avoid those with poor communication, vague fee structures, or negative reviews highlighting unethical behavior. Always verify their credentials independently.
Large firms offer more resources and specialized teams but may charge higher fees. Solo practitioners often provide personalized service and lower costs but may have limited availability. Choose based on your needs, budget, and preference for personalized attention.
For individuals, annual meetings for tax preparation may suffice. Businesses may need quarterly or monthly check-ins for bookkeeping, tax planning, or financial reporting. Discuss your needs upfront to establish a meeting schedule that aligns with your financial goals.
Yes, many CPAs handle both, but confirm their expertise in both areas. Ask about their experience managing personal taxes and business accounting simultaneously. Ensure they can balance both without compromising attention to your specific financial needs.
Discuss concerns directly with your CPA to resolve issues. If unresolved, check your contract for termination terms. Seek a new CPA by researching reviews, credentials, and referrals. Request your financial records to ensure a smooth transition to a new professional.