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The Real Accounting

The Real Accounting

Reviews Summary

The Real Accounting, led by Sarmad, receives overwhelmingly positive feedback for professionalism, expertise, and exceptional service. Clients praise his deep knowledge, responsiveness, and ability to simplify complex accounting matters. Many highlight long-term satisfaction, with some using his services for over a decade. His team is described as friendly, efficient, and highly organized, often saving clients time and money. A few mention his proactive reminders for deadlines and willingness to educate clients. While most reviews are glowing, one critic notes limited help for non-clients. Overall, he’s highly recommended for personal and business accounting needs, with particular emphasis on tax services and small business support.

About This Listing

Who Can Work with a CPA?

Individuals seeking tax prep, retirement planning, or financial advice
Small business owners needing bookkeeping, payroll, or tax compliance
Freelancers and contractors with 1099 income or complex returns
Couples planning finances together or managing joint returns
Investors with capital gains or rental property income
Anyone looking for year-round financial guidance and peace of mind

*Note: CPAs may specialize in different areas. Be sure to check credentials and service offerings.*

First-Time Clients

If this is your first time working with a CPA, don’t worry — most professionals offer a free consultation and will walk you through what to expect. You may be asked to complete an intake form, share financial documents, or set clear goals for your session.

What to Know Upfront:

Documentation Bring your most recent tax returns, income details, and any financial concerns
Availability Appointments fill up quickly during tax season — book early if possible

*Note: Every CPA operates a bit differently. Don’t hesitate to ask questions before committing.*

What to Bring

Government-issued ID for verification
Tax documents (W-2s, 1099s, investment summaries, etc.)
Receipts or logs for deductible expenses, donations, or mileage

*Tip: Organize your documents in advance to save time and ensure accuracy.*

Preparing for Your Appointment

Write down any financial goals or questions in advance
Check if your CPA offers virtual sessions or document uploads
Bring a notebook or use a notes app for key takeaways
Know your deadlines for filing, payments, or compliance

*Note: Preparation helps you make the most of your CPA’s expertise.*

How to Get Started

Use our directory to find highly reviewed CPAs near you. Reach out directly to schedule your consultation.

Other Helpful Info

Many CPAs offer both in-person and remote consultations
Fees may be flat-rate, hourly, or based on service complexity
Some CPAs specialize in industries like healthcare, real estate, or tech
Check for client reviews and credentials (CPA license, EA, etc.)

*Note: Every CPA is different — take time to find one who fits your goals and style.*

Contact Information

Address

588 Broadway

El Cajon, California 92021

Visit Website Call Now Get Directions

Hours

Sunday Closed
Monday 9AM-5PM
Tuesday 9AM-5PM
Wednesday 9AM-5PM
Thursday 9AM-5PM
Friday 9AM-5PM
Saturday Closed

Customer Reviews

My favorite place to get my taxes done! Hassle-free service, and Sarmad is incredibly knowledgeable about the tax code and laws. He explains everything, and he is more than happy to answer questions. I can't recommend him enough for anyone looking for reliable tax services!

Sarmad and his team are knowledgeable, honest and willing to help you out. We?ve interviewed several tax firms and ended up choosing them. No regrets! So happy to have them.

Words cannot describe how much I appreciate and love this company! This book keeping office is highly professional, knowledgeable, and helpful. Sarmad is amazing at helping me with my small business, and getting all my taxes done in a timely manner. I have never been late or missed a deadline because of him and his wonderful company. He does a good job at answering all my questions, and is very patient. Their vast knowledge and immense experience is transparent in their quality of work. I would highly recom

This has been by far the best Accounting business, my name is Loay Yousif and have been with him for 16 years. He has excellent customer service and does a few of my businesses. I have tried other accountants and no one like his as far as customer service and his intelligence and the ability to help me with all my needs. Sarmad is very responsive, always answers or calls back immediately. Not to mention i have been in his office a few times, i always feel welcome and received with a huge smile . Excellent

Was referred to The Real Accounting by a family member of mine. Sarmad is very knowledgeable and you can tell he loves doing his job. I used him for personal and business and he was able to accommodate all my needs. Thanks again!

We have been getting our taxes done by Sarmad for many years. He has saved our business thousands with his savy accounting skills. he is ALWAYS up-to-date on the new tax laws and always puts his clients best interest first.We are so grateful for Financial Accounting Services!

The Real Accounting company, they all are amazing. Sarmad Damman, all I have to say about him is excellent service. I wouldn't give him up for no other bookkeeper. I've been with him since I opened up my small business, in 2015 and its been a joy to have his expertise helping me with nothing but the best. Thank you everyone for all that you have and still are doing for my business. Diane Wilson

This is a very special Thank You to Sarmad and the Real Accounting team for their professional informative and friendly support and help. Sarmad has a wealth of knowledge combined with a matter of fact yet personable manner and explains even the most complex of accounting matters in an easy to understand way .I highly recommend them to those who are seeking professional accounting services.

This was my first time at this place and I can?t describe how fast, easy and effortless this company makes the process. Sarmad is so knowledgeable and professional he knows what he?s doing he made sure that everything was accurate and fast. I recommend him to anybody is looking to file for their taxes no one will regret going there, I couldn?t be more satisfied with the service I?ve received. Good luck Sarmad!

Sarmad is a great guy, he is very helpful; as well as knowledgeable. He's always looking out for you, to make sure that everything is done right. I would really recommend him.

The real accounting is the most professional accountant I have ever been used I have been in Limosuine business for the past 14 years and when I start using The real accounting life start getting very easy with there professionalism and tools. Thank you Sarmad and team for the incredible job you guys do for my company, Highly recommended for more success.

I was becoming increasingly frustrated with quickbooks and found myself spending way too much time on bookkeeping tasks. The real accounting. Sarmad , and the rest of the team made it easy and painless. They tidied my books, provide insightful reports and freed up loads of time. Thanks for all the help!

The Real Accounting is the most professional accountant, I have ever used, i?ve been with him over seven years he?s always the best Thank you Sarmad and team for the incredible job you guys do, Highly recommended for more success.

Sarmad is a good guy and doing really great job with solving customer problems and answering their questions. Thank you Sarmad for all your help. I recommended Sarmad to do your tax return.

Best Company I have ever worked with. Turns out our old Bookeeper/accountant never even filed a 2553 & a ss4 form for our s corporation which is a BIG RED Flag and caused our company to almost get elected as a c corp which would have costed us tens of thousands of dollars. Luckily I found the real Accounting through a referral and the first sit down we showed me all the flaws and missed forms from my old accountant. If you want to feel taken care of and not feel screwed over then come to THE REAL ACCOUNTING

We start going by Sarmed since 2008, it has been great since then. Sarmed is on time and remind when all the due dates. We appreciate working with him and his excellent service. He tries to answer all of our question whenever we have one. I can?t say enough word describing the outstanding job they do.

The Real Accounting is the most professional accountant, I have ever used, Thank you Sarmad and team for the incredible job you guys do, Highly recommended for more success.

Sarmad he is very professional bookkeeping income tax very friendly he has time talk to you explain the whole problem and how to solve it and he teaches you how to do your income taxes

I've been going to this firm for years and they are amazing. Very professional, friendly and responsive. Highly recommended.

They are very helpful and very professional office and the best off in San Diego Sarmad Damman Very good service and so professional

simply the best he is there for you when ever you need it on whatever you need it,and he do the best to keep his client happy

If you are not already a client they will refuse to help you if you need something minor.

A nice and professional way to deal with the customer I was really happy to deal with you dear Sarmad

Thank you so much for the best service in the town. very helpful and organized.

Amazing and efficient service, highly recommend to all tax purposes.

Super organized and professional service. Thank so much and see you next year

Really professional office and great people. Thanks for all the help

Frequently Asked Questions

What qualifications should I look for in a CPA?

Look for a Certified Public Accountant (CPA) license, which ensures they’ve passed rigorous exams and meet state requirements. Check for relevant experience in your industry, additional certifications like CFA or CMA, and membership in professional organizations like the AICPA. Verify their credentials through state licensing boards.

How do I find a CPA in my area?

Use online directories like the AICPA, CPAverify, or state CPA societies. Search platforms like Yelp or Google for local CPAs with reviews. Ask for referrals from business associates, friends, or financial advisors. Local chambers of commerce can also provide recommendations.

What’s the difference between a CPA and an accountant?

A CPA is a licensed professional who has passed the CPA exam and met state requirements for education and experience. An accountant may lack this certification and could have varying levels of expertise. For complex tasks like tax audits or financial reporting, a CPA is typically more qualified.

How do I know if a CPA specializes in my needs?

Ask about their experience with your specific financial needs, such as tax preparation, small business accounting, or estate planning. Review their website or LinkedIn for case studies or client testimonials. Inquire about their client base to ensure they handle similar financial situations.

Should I check a CPA’s reviews before hiring?

Yes, reviews provide insight into a CPA’s reliability, communication, and performance. Check platforms like Google, Yelp, or the Better Business Bureau for client feedback. Look for patterns in reviews, but verify their authenticity, as some may be biased or outdated.

How can I verify a CPA’s license?

Visit your state’s Board of Accountancy website or use CPAverify.org to check a CPA’s license status. Confirm their license is active and check for any disciplinary actions or complaints. This ensures they’re in good standing and meet professional standards.

What questions should I ask during a CPA consultation?

Ask about their experience with your financial needs, fee structure, availability, and communication style. Inquire how they handle tax filings, audits, or financial planning. Ask for references or examples of similar work to assess their expertise and fit.

How much should I expect to pay for a CPA’s services?

Fees vary based on location, services, and complexity. Basic tax preparation may cost $150-$500, while business accounting or audits can range from $1,000 to $10,000+. Request a detailed fee structure upfront and compare quotes from multiple CPAs.

Can I work with a CPA remotely?

Yes, many CPAs offer remote services through secure online platforms for document sharing and virtual consultations. Ensure they use encrypted tools for data security. Remote CPAs can be effective if they understand your local tax laws or business regulations.

How do I assess a CPA’s communication skills?

During consultations, evaluate their ability to explain complex financial concepts clearly. Ask sample questions about taxes or financial strategies and note their responsiveness and clarity. Good communication ensures you understand their advice and fosters a productive relationship.

What red flags should I watch for when screening a CPA?

Beware of CPAs who guarantee specific tax refunds, lack a valid license, or have disciplinary actions on record. Avoid those with poor communication, vague fee structures, or negative reviews highlighting unethical behavior. Always verify their credentials independently.

Should I choose a CPA from a large firm or a solo practitioner?

Large firms offer more resources and specialized teams but may charge higher fees. Solo practitioners often provide personalized service and lower costs but may have limited availability. Choose based on your needs, budget, and preference for personalized attention.

How often should I meet with my CPA?

For individuals, annual meetings for tax preparation may suffice. Businesses may need quarterly or monthly check-ins for bookkeeping, tax planning, or financial reporting. Discuss your needs upfront to establish a meeting schedule that aligns with your financial goals.

Can a CPA help with both personal and business finances?

Yes, many CPAs handle both, but confirm their expertise in both areas. Ask about their experience managing personal taxes and business accounting simultaneously. Ensure they can balance both without compromising attention to your specific financial needs.

What should I do if I’m not satisfied with my CPA?

Discuss concerns directly with your CPA to resolve issues. If unresolved, check your contract for termination terms. Seek a new CPA by researching reviews, credentials, and referrals. Request your financial records to ensure a smooth transition to a new professional.