Victor D. Romero - Santa Cruz Lending Group

Victor D. Romero - Santa Cruz Lending Group

Reviews Summary

Customers consistently praise the exceptional service, highlighting clear communication, responsiveness, and professionalism. Many note how the process was made smooth, stress-free, and tailored to their needs, especially for first-time buyers. The team's dedication, patience, and willingness to go above and beyond are frequently mentioned, with strong recommendations for their expertise and round-the-clock support. The overall sentiment reflects trust, gratitude, and satisfaction with the seamless experience.

About This Listing

Real Estate

Who Can Work with a CPA?

Individuals seeking tax prep, retirement planning, or financial advice
Small business owners needing bookkeeping, payroll, or tax compliance
Freelancers and contractors with 1099 income or complex returns
Couples planning finances together or managing joint returns
Investors with capital gains or rental property income
Anyone looking for year-round financial guidance and peace of mind

*Note: CPAs may specialize in different areas. Be sure to check credentials and service offerings.*

First-Time Clients

If this is your first time working with a CPA, don’t worry — most professionals offer a free consultation and will walk you through what to expect. You may be asked to complete an intake form, share financial documents, or set clear goals for your session.

What to Know Upfront:

Documentation Bring your most recent tax returns, income details, and any financial concerns
Availability Appointments fill up quickly during tax season — book early if possible

*Note: Every CPA operates a bit differently. Don’t hesitate to ask questions before committing.*

What to Bring

Government-issued ID for verification
Tax documents (W-2s, 1099s, investment summaries, etc.)
Receipts or logs for deductible expenses, donations, or mileage

*Tip: Organize your documents in advance to save time and ensure accuracy.*

Preparing for Your Appointment

Write down any financial goals or questions in advance
Check if your CPA offers virtual sessions or document uploads
Bring a notebook or use a notes app for key takeaways
Know your deadlines for filing, payments, or compliance

*Note: Preparation helps you make the most of your CPA’s expertise.*

How to Get Started

Use our directory to find highly reviewed CPAs near you. Reach out directly to schedule your consultation.

Other Helpful Info

Many CPAs offer both in-person and remote consultations
Fees may be flat-rate, hourly, or based on service complexity
Some CPAs specialize in industries like healthcare, real estate, or tech
Check for client reviews and credentials (CPA license, EA, etc.)

*Note: Every CPA is different — take time to find one who fits your goals and style.*

Features

Real Estate

Contact Information

Address

2425 Porter St #13

Soquel, California 95073

Hours

Sunday Closed
Monday 8AM-5PM
Tuesday 8AM-5PM
Wednesday 8AM-5PM
Thursday 8AM-5PM
Friday 8AM-5PM
Saturday Closed

Customer Reviews

Victor went the extra mile to help our clients understand every option that was available to them and used his decades of experience to help them choose the best option for them in this tough buyers market. Using a parent to help qualify he was able to secure a loan program that made most starter homes in our area a realistic option to make offers on. We looked at dozens of homes over many months, made offers on a few but are now so glad that none of those worked out because we ended up getting them the h

Very fortunate to have worked with Victor. His level of professionalism and dedication to his work is incredible. He made the entire process smooth and stress free. He truly cares for his clients.

Victor is very professional and goes beyond to solve issue that arise during the transaction, it's an amazing experience to work with Victor, I highly recommend him.

Victor explained things thoroughly and ensure he made time for our questions. He kept us informed though every step of the process. He went above and beyond to make it happen for us. Victor was kind and patient in working with us as well as diligent and quick. It was obvious that Victor is not only good at what he does but he also enjoys doing it.

Victor is the best! He is the first call I have all my buyers make when they begin the home buying process.

Victor and his team were knowledgable and on top of everything taking our buyers to a smooth on-time closing. Anyone would be lucky to work with Victor.

If I could add more stars I would ?????????? I met Victor and his team through my wonderful buyers I met at my open house. My buyers let me know they were in the process of being pre-approved with Victor and asked me if I would assist them in their purchase. I was more than happy too!!! That's when I called Victor to introduce myself beings we never worked together before. Victor told me how he operated and I was impressed! To make a long but GREAT story short?buyers came into town 6 hours away, I had 3 da

Victor and his team go above and beyond to ensure we knew what to expect during the process and made themselves available for a litany of questions 24/7. they Really took care of us through the whole process and we couldn't be happier.

As first time homebuyers, we loved working with Victor. We gained so much confidence about buying a house after meeting with him, and he answered every last question honestly and thoroughly. We were very grateful for the reassurances (about paperwork, timing, finances, everything) he gave along the way. We give our highest recommendation for Victor.

I can't say enough good about Victor. He helped me navigate through a very complex process, was totally transparent, available anytime and very responsive. I would highly recommend Victor to all my friends and business associates.

Victor and his team were amazing throughout the entire process!

Victor is an outstanding communicator. He was always quick to respond 24/7 for any question we had and his answers were always clear and helpful. i would GLADLY work with Victor again and highly recommend him to anyone looking for loans.

Victor made buying a house so easy and fast, communication was great and we felt like we were being taken care off.

Victor and his team are amazing! As a first time homebuyer They made the buying process go smoothly. Victor was available to answer any questions and would explain in a way you understand. Kept us updated throughout the process. I highly recommend Victor.

Victor and his team were great to work with. They have excellent communication and followed up promptly. They were always professional and genuinely interested in helping me.

I am literally in awe of Victor!! I am looking forward to my next purchase because of how seamless he made this!!! ??

My first choice in lenders. He gets it done and on time

Victor and his team are dedicated and will guide you through this very complicated process and make it easy. Could not be happier!

Victor was very communicative, supportive, and made the process smooth.

Victor goes above and beyond for his clients. He really cares, and it shows.

Friendly, helpful and patient service and we received a great rate on the loan.

Great communication, always helpful and always answered the phone when I needed assistance.

Frequently Asked Questions

What qualifications should I look for in a CPA?

Look for a Certified Public Accountant (CPA) license, which ensures they’ve passed rigorous exams and meet state requirements. Check for relevant experience in your industry, additional certifications like CFA or CMA, and membership in professional organizations like the AICPA. Verify their credentials through state licensing boards.

How do I find a CPA in my area?

Use online directories like the AICPA, CPAverify, or state CPA societies. Search platforms like Yelp or Google for local CPAs with reviews. Ask for referrals from business associates, friends, or financial advisors. Local chambers of commerce can also provide recommendations.

What’s the difference between a CPA and an accountant?

A CPA is a licensed professional who has passed the CPA exam and met state requirements for education and experience. An accountant may lack this certification and could have varying levels of expertise. For complex tasks like tax audits or financial reporting, a CPA is typically more qualified.

How do I know if a CPA specializes in my needs?

Ask about their experience with your specific financial needs, such as tax preparation, small business accounting, or estate planning. Review their website or LinkedIn for case studies or client testimonials. Inquire about their client base to ensure they handle similar financial situations.

Should I check a CPA’s reviews before hiring?

Yes, reviews provide insight into a CPA’s reliability, communication, and performance. Check platforms like Google, Yelp, or the Better Business Bureau for client feedback. Look for patterns in reviews, but verify their authenticity, as some may be biased or outdated.

How can I verify a CPA’s license?

Visit your state’s Board of Accountancy website or use CPAverify.org to check a CPA’s license status. Confirm their license is active and check for any disciplinary actions or complaints. This ensures they’re in good standing and meet professional standards.

What questions should I ask during a CPA consultation?

Ask about their experience with your financial needs, fee structure, availability, and communication style. Inquire how they handle tax filings, audits, or financial planning. Ask for references or examples of similar work to assess their expertise and fit.

How much should I expect to pay for a CPA’s services?

Fees vary based on location, services, and complexity. Basic tax preparation may cost $150-$500, while business accounting or audits can range from $1,000 to $10,000+. Request a detailed fee structure upfront and compare quotes from multiple CPAs.

Can I work with a CPA remotely?

Yes, many CPAs offer remote services through secure online platforms for document sharing and virtual consultations. Ensure they use encrypted tools for data security. Remote CPAs can be effective if they understand your local tax laws or business regulations.

How do I assess a CPA’s communication skills?

During consultations, evaluate their ability to explain complex financial concepts clearly. Ask sample questions about taxes or financial strategies and note their responsiveness and clarity. Good communication ensures you understand their advice and fosters a productive relationship.

What red flags should I watch for when screening a CPA?

Beware of CPAs who guarantee specific tax refunds, lack a valid license, or have disciplinary actions on record. Avoid those with poor communication, vague fee structures, or negative reviews highlighting unethical behavior. Always verify their credentials independently.

Should I choose a CPA from a large firm or a solo practitioner?

Large firms offer more resources and specialized teams but may charge higher fees. Solo practitioners often provide personalized service and lower costs but may have limited availability. Choose based on your needs, budget, and preference for personalized attention.

How often should I meet with my CPA?

For individuals, annual meetings for tax preparation may suffice. Businesses may need quarterly or monthly check-ins for bookkeeping, tax planning, or financial reporting. Discuss your needs upfront to establish a meeting schedule that aligns with your financial goals.

Can a CPA help with both personal and business finances?

Yes, many CPAs handle both, but confirm their expertise in both areas. Ask about their experience managing personal taxes and business accounting simultaneously. Ensure they can balance both without compromising attention to your specific financial needs.

What should I do if I’m not satisfied with my CPA?

Discuss concerns directly with your CPA to resolve issues. If unresolved, check your contract for termination terms. Seek a new CPA by researching reviews, credentials, and referrals. Request your financial records to ensure a smooth transition to a new professional.

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